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Brand shaping product design by werk-m


Together with you, we develop product design concepts and solutions that'll excite and convince the user and make your company tangible. Trust is the basis for succesful relationships.

How we work


Succesful design developments require great communication.
We start every design project with questions to understand the scope and get a feeling for the contextual user scenario. We have to understand the user needs and expectations and his every day working routine. In addition we have to learn about our client's goals and understand and respect his expectations.
Our creative design process will be embedded in our client's analytical product development process.
There will be synergy effects due to conversations between marketing, R&D, distribution, engineering and product design.

© Abbildung: Dräger Medical GmbH

Clients / Draeger Medical GmbH Skills Used / Ideation, Concept Development, Design Management, Surface Modeling

The advancement of the successful product „Primus“ to “Primus Infinity® Empowered“ is for the user very beneficial due to an enhanced range of functions. The Primus Infinity® Empowered is a new benchmark in terms of therapy performance, workflow support and patient safety. He provides the very well known user interface and functionality of all Draeger products. His clear and intuitive structure supports a fast learning process.

The design of the Primus Infinity® Empowered was adapted to the Draeger Medical Corporate Industrial Design. The design is not only defined by its typical „Draeger“ shape but also by the consequent use of surface and coding colors. Interactive areas are colored „Draeger Blue“, functional elements like keys, buttons or knobs are color coded with „Lime Green“ to ease interaction.

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