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Brand shaping product design by werk-m


Together with you, we develop product design concepts and solutions that'll excite and convince the user and make your company tangible. Trust is the basis for succesful relationships.

How we work


Succesful design developments require great communication.
We start every design project with questions to understand the scope and get a feeling for the contextual user scenario. We have to understand the user needs and expectations and his every day working routine. In addition we have to learn about our client's goals and understand and respect his expectations.
Our creative design process will be embedded in our client's analytical product development process.
There will be synergy effects due to conversations between marketing, R&D, distribution, engineering and product design.

Clients / AC Aircontrols GmbH

Skills Used / Ideation, Concept Development, 3D CAD Modeling, Engineering, Visualization, Design Management

The CPAP device is a non electric pneumatic device. It is designed for third world and emerging countries. The device is mainly manufactured out of metal/sheet metal to withstand the rough clinical conditions. The user interface is positioned within the front glass at an ergonomic angle of 15°. The glass is back printed to protect the artwork from cleaning agents.

The devices high-contrast color scheme follows a current trend in medical design. This contrast structures the device and supports the user to focus on the essential areas.

The bigger part of this device is manufactured out of metal/sheet metal to keep manufacturing cost as low as possible in order to be competitive in the emerging countries. The goal is to provide substantial medical therapy also in hospitals with low budgets.

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