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Brand shaping product design by werk-m


Together with you, we develop product design concepts and solutions that'll excite and convince the user and make your company tangible. Trust is the basis for succesful relationships.

How we work


Succesful design developments require great communication.
We start every design project with questions to understand the scope and get a feeling for the contextual user scenario. We have to understand the user needs and expectations and his every day working routine. In addition we have to learn about our client's goals and understand and respect his expectations.
Our creative design process will be embedded in our client's analytical product development process.
There will be synergy effects due to conversations between marketing, R&D, distribution, engineering and product design.

Clients / Sartorius Stedim Biotech Skills Used / Ideation, Concept Development, Design Management

We put the focus on the new development of arium® pro on the improvement of the user experience. In the past, the lab assistant had a hard time to remove the filter cartridges. Now we extended to front door from over the edge to the side, so that the cartridges are highly accessible and easy to exchange. In addition we replaced the conventional user interface by a glass touch display with sliding function. This was the user can easily adjust the right amount of water. The new arium®pro is perceived very positively due to the sum of these new features.

One of the new design feature is the door that provides maximum accessibility to the internal technical components. The cubical design fits best into a laboratory environment using the provided space efficiently. The top of the device comes with a tablet like storage area that allows the user to put down utensils such as pens, documents or gloves. The black display creates a high contrast to the body and is always easy and quick to recognize and operate.

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