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Brand shaping product design by werk-m


Together with you, we develop product design concepts and solutions that'll excite and convince the user and make your company tangible. Trust is the basis for succesful relationships.

How we work


Succesful design developments require great communication.
We start every design project with questions to understand the scope and get a feeling for the contextual user scenario. We have to understand the user needs and expectations and his every day working routine. In addition we have to learn about our client's goals and understand and respect his expectations.
Our creative design process will be embedded in our client's analytical product development process.
There will be synergy effects due to conversations between marketing, R&D, distribution, engineering and product design.

Prize-winning Design Quality: “Jenny” Triumphs In Red Dot Award: Product Design 2016

Prize-winning design quality: “Jenny” triumphs in Red Dot Award: Product Design 2016

Troisdorf, April 25. “Jenny” by MS-Westfalia was awarded with the Red Dot, the international distinction for high design quality. Participants from 57 nations had registered about 5,200 products and innovations for the Red Dot Award: Product Design 2016. Only products which set themselves apart considerably through their excellent design receive the sought-after quality seal from the international Red Dot jury.

Jenny is a modular all in one medical device to support patients through all phases of intensive care. Jenny will replace three devices: a ventilator, a monitor and a defibrillator. Jenny’s functional range can easily be extended by plugging in additional modules. The units are physically interlocked, talk to each other and link different medical parameter in a meaningful way. The physician will find an intuitive touch panel user interface to modify all settings. This will streamline the whole process, ease interaction and increase patient’s safety. Jenny will support adult, children and neonatal therapy.

Jenny was designed for the rough medical everyday use inside the hospital and outside on the road. The surrounding anthracite bumper will protect the device and the touch screen from impact. The ergonomic handle is color coded orange to be easily seen and recognized. The overall design is unobtrusive yet recognizable so that the device could effortlessly be installed in a patient’s room for long time therapy. An additional feature allows the physician to flip the modules to change the I/O side (connectors etc.) to his desired direction. This will avoid the typical cable clutter.

With 41 experts from all around the world, who are chosen according to strict rules, the Red Dot Award: Product Design guarantees a very high judging competence: Only freelance designers, design professors and specialised journalists – but not designers employed at companies potentially participating – are appointed to the jury.

The independent expert panel assesses each entry strictly and fairly, live and on site, according to criteria such as degree of innovation, formal quality, functionality and ecological compatibility. Professor Dr. Peter Zec, founder and president of the Red Dot Award: “With their performances, the Red Dot winners not only demonstrated an extraordinary design quality, but they also showed that design is an integral part of innovative product solutions.”

4 July 2016 marks the culmination of the Red Dot Award: Product Design 2016. During the glamorous awards ceremony, the Red Dot: Best of the Best laureates will accept their trophies in front of around 1,200 guests. At the subsequent after-show party “Designers’ Night”, the winners will receive their certificates and celebrate until the early hours in the Red Dot Design Museum Essen in the midst of prize-winning products. All award-winning products will be presented in the special exhibition “Design on Stage” for four weeks, before becoming part of the permanent exhibition.

With about 2,000 exhibits from 45 nations, the Red Dot Design Museum Essen displays the complete range of current product design. In the former boiler house of the UNESCO World Heritage Site Zollverein coal mine, it presents products that have won the Red Dot on five floors and approximately 4,000 square metres. Every year, the world’s largest exhibition of contemporary design informs around 150,000 visitors about current trends and top achievements.

Additional product information: MS-Westfalia

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