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© Abbildung: Werk-m Design Agentur

Clients / Homa Pumpenfabrik GmbH Skills Used / Concept Development, Surface Modeling, Visualisation

Due to global competition and increasing price pressure investment goods should not only convince based on their spec sheet but also by a compelling industrial design. WERK-m developed the new industrial design of the Homa Eff’Tec Pump series with the goal to transform the inner values to the outside and make the pump tangible to the stake holder.

The pump’s design expresses robustness and durability. The arc on top of the pump symbolizes floating water. The brand logotype is positioned at the pump’s center at a very prominent highly recognizable position. The duo tone color concept is responsible for a high contrast and an interesting material mix which gives the pump its distinctive design.

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